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Marketing

Marketing performance & campaigns

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Marketing Power BI dashboards help marketing directors, growth managers, and digital marketers track campaign performance, channel ROI, and customer acquisition metrics in one place. Common marketing dashboards cover digital ad spend (Google Ads, Facebook Ads), SEO traffic, email campaign analytics, lead generation funnels, and brand awareness metrics. Instead of toggling between Google Analytics, ad platforms, and CRM, a unified marketing dashboard shows the full picture.

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Marketing report samples
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1 Marketing report samples

Mẫu báo cáo Power BI: Phân tích Khách hàng & Hiệu quả MarketingNổi bật
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Marketing

Phân tích Khách hàng & Hiệu quả Marketing

Báo cáo Power BI phân tích 2.212 khách hàng (bộ dữ liệu iFood/Maven 2012–2014) qua 6 trang: Tổng quan, Nhân khẩu học, Sản phẩm, Kênh mua, Chiến dịch và Giá trị khách hàng (RFM). Mô hình star schema dựng hoàn toàn trong Power Query — làm sạch dữ liệu, phân khúc theo thu nhập/tuổi/chi tiêu/recency. Những phát hiện chính: • Thu nhập là động lực chi tiêu mạnh nhất (tương quan +0,67); khách có con chi ít hơn hẳn (−0,56). • Rượu vang (50%) và thịt (28%) chiếm gần 4/5 chi tiêu; cửa hàng là kênh mua lớn nhất. • Chiến dịch chênh lệch lớn: đợt 2 gần như thất bại (1,4%), đợt gần nhất đạt 15,1%; khách từng phản hồi trước là nhóm đáng nhắm lại nhất (+0,43).

Nguyễn An
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Frequently asked questions

Can Power BI connect to Google Analytics and Facebook Ads?
Yes. Power BI has native connectors for Google Analytics 4 and can pull Facebook Ads data via the Marketing API or third-party ETL tools like Funnel.io or Supermetrics. A freelancer will configure the connection and handle API authentication.
How do I track multi-channel marketing ROI in Power BI?
A freelancer models data from all your marketing channels (paid ads, organic search, email, social) into a unified schema, calculates blended cost per lead and cost per acquisition, and builds attribution models (last-click, first-click, or linear) using DAX.
Can Power BI replace my Google Data Studio or Looker dashboard?
Power BI offers more advanced data modeling and DAX calculations than Looker Studio. For marketing teams already using Microsoft 365, Power BI integrates natively. The right choice depends on your stack, but many marketing teams migrate to Power BI for better self-service analytics.
How often should a marketing dashboard refresh?
Ad spend and campaign data typically refresh daily or hourly. Website traffic from GA4 can refresh multiple times per day. A freelancer will configure the optimal refresh schedule based on how real-time your decisions need to be.
What is the price for a marketing analytics Power BI dashboard?
A single-channel marketing dashboard (e.g., Google Ads only) starts from 3–8M VND. A multi-channel dashboard covering 3–5 sources with attribution modeling typically costs 10–25M VND.

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Power BI Report Samples — Marketing